Brochure promoting John F. Kennedy for president, 1960. Citizens for Kennedy, San Bernadino County, California.Subtitled, "A Brief Statement in Favor of Senator Kennedy," this was aimed at swing voters in the most populace districts of the battleground state, home of Vice President Richard Nixon, and key to Kennedy's narrow victory in November.
"Between now and election day, the independent voters must examine the candidates and the issues and make the crucial choice. Only they can insure [sic] that America will have the leadership of John F. Kennedy in facing the perils and promises of the 1960's."