Poster promoting Richard Nixon for president, 1972. Finance Committee to Re-Elect the President.
Nixon is shown in a reflective moment, standing at a window of the White House, looking out at a winter scene; inscription at right: "The nation needs coolness more than clarion calls; intelligence more than charisma; a sense of history more than a sense of histronics."
Nixon had the incumbent's advantage in 1972, and this poster is effective in presenting the president as the sober, steady leader, aloof from politics.
