Folds open to reveal a photo of Kennedy as he "earnestly and vigorously expounds his doctrine of 'The New Frontier' after a first ballot victory at the Democratic National Convention in Los Angeles." Cites Kennedy's accomplishments and argues that he is not only the best choice for President, but the best choice for leader of the Free World. On the back, a lengthy quote from his acceptance speech concludes with: "Give me your help, give me your hand, give me your vote."