Brochure promoting John Kennedy for president and Lyndon Johnson for vice president, 1960. Kennedy-Johnson Campaign Headquarters, Los Angeles.California's electoral votes were decisive in the close election with native son Richard Nixon. This brochure was distributed for the general election, following Kennedy's nomination in Los Angeles.
"America needs leadership for peace with strength...for greater prosperity through an expanding economy...for real equality of opportunity for all Americans... America needs the experience, the proven ability, the firm aggressive leadership of Kennedy and Johnson."