Poster promoting Franklin Roosevelt for president, 1940.
At a point when other presidents were drafting a farewell address and making plans for retirement, Franklin Roosevelt was just hitting his stride. Bucking tradition, he refused to step down after serving two terms, instead putting the political establishment on notice by allowing his name to be entered on the roster of candidates vying to be his successor (knowing, of course, that he would face only token opposition). His detractors, and there were many, even within his own party, called it hubris, a grab at unlimited power in the mold of European dictators. The dire warnings of jealous rivals aside, the electorate had its say, voting to sustain the incumbent by a five million majority.
The strong colors and bold styling of this campaign poster from 1940 reflect graphically the supreme confidence and forward outlook of the 20th century's most influential American president. We have a limited number of unused examples from a hoard recently discovered in Pennsylvania, all in virtually mint condition, which we will offer at a special price while they last. (Previously, we have sold this poster for $225, and it has scratched $300 at auction.) Don't miss this opportunity to add one to your collection!