Pinback button promoting John Kennedy for president and Lyndon Johnson for vice president, 1960.
The Kennedy campaign went to great lengths to counter the opposition's chief criticism, that the youthful Massachusetts senator lacked enough experience to be an effective leader. It was hoped that his choice of Senator Johnson of Texas, a Washington insider nearly 10 years his senior, as his running mate would lend the ticket added legitimacy. This large jugate pinback emphasizes experience as a reason to vote for Kennedy and Johnson.