Pinback button promoting Franklin Roosevelt for president, 1936. St. Louis Button Co., St. Louis.
The New York progressive Franklin Roosevelt was politically at odds with the Southern conservative base of the party. His electoral success depended on convincing the South that he would safeguard its institutions while liberalizing the federal government. This button, evoking the flag of the Confederacy, is perhaps the campaign's most direct appeal to the crucial white Southern vote.
