Pinback button promoting Richard Nixon for president, 1964. Philadelphia Badge Co., Philadelphia.
In the wake of his narrow loss to Kennedy in 1960, Richard Nixon was seen as the presumptive Republican nominee in the next presidential cycle. Nixon's embarrassing loss of the California gubernatorial race in 1962, however, exiled him to the political wilderness, and he never announced. Only a handful of buttons promoting Nixon in 1964 made it into circulation.