Pinback button promoting Robert Kennedy for president, 1968. Trace mottling.
When he managed his brother's campaign in 1960, Robert Kennedy realized that a key to victory in California, which would mean victory in November, lay in the largely overlooked, politically unsophisticated and heavily Catholic Hispanic-American urban barrios and agricultural communities of the Sunshine State. He carried this insight with him eight years later, when campaigning for California's delegates. This colorful button was distributed in the Hispanic population centers of California in the weeks leading up to the June 4 primary.