Pinback button promoting Dwight Eisenhower for president, 1956. Litho. Green Duck Co., Chicago.
Eisenhower is pictured above shaking black and white hands, symbolizing racial equality.
The Supreme Court issued major decisions bearing on civil rights during Eisenhower's first term, most notably Brown vs. Board of Education, desegregating public schools. Resistance to desegregation in the South prompted Eisenhower, with some reluctance, to order federal intervention. It was hoped the president's actions would galvanize support among traditionally Republican Negro voters, whom liberal Democrats were actively courting. This pinback, issued for Eisenhower's reelection campaign, is symbolic of the administration's efforts to appeal to a marginalized constituency.