Pinback button promoting Woodrow Wilson for president, 1916. The Whitehead & Hoag Co., Newark, New Jersey.
Despite widespread anti-German sentiments, the American public feared open hostilities with the Central Powers of Europe, wanting no part in the carnage. President Wilson, facing reelection, took a dovish stance, promising not to go to war unless compelled by foreign aggression. One of his principle campaign slogans was "Safety First"—and it appears on this celluoid pinback featuring his likeness.