Pinback button supporting President Richard Nixon and his Vietnam War policy, c. 1970.
This button makes reference to a famous televised address given by Nixon on Nov. 3, 1969, in which he defended his Vietnam policy. Nixon explained to a public increasingly apprehensive about the war that, while peace was the shared objective of all Americans, lasting peace could not be achieved by unilateral withdrawal; that there had to be a "just peace," or none at all. Calling war protesters a "vocal minority," he claimed to have the backing of "the great silent majority" of Americans. "I pledged in my campaign for the Presidency to end the war in a way that we could win the peace.... The more support I can have from the American people, the sooner that pledge can be redeemed."
Coincidentally, revelations of the U.S. Army massacre of Vietnamese civilians at My Lai made headlines later that month.