Badge promoting William Randolph Hearst for president, 1904. Decorative brass clasp enclosing gold-printed blue cloth, covered in clear celluloid, inscribed, PRESIDENT; from which is suspended by a white silk ribbon with applique crossed American flags, a circular celluloid drop bearing sepia portrait of Hearst and the legend, OUR FRIEND, above, WILLIAM RANDOLPH HEARST, below. Backed with blue silk ribbon with gold wire selvedge and wire braid tassles.
Occasionally an item comes in that makes us say "WOW" and this is such an item! Hearst was a longshot for the Democratic nomination in 1904, and it's safe to say all of the limited material boosting his candidacy was paid for by the wealthy media mogul himself. There are a handful of pinbacks, and these surface only occasionally. Beyond that there is almost nothing. This is by far the most elaborate Hearst presidential badge we have seen, and likely is one of only a handful produced, probably worn by his paid lackeys at the convention. It is in mint condition.