Pinback button promoting Woodrow Wilson for president, 1912.
A career academic, Wilson's was an unlikely political rise. Having gained notoriety as a political theorist and historian, and later as president of Princeton University, he was tapped by the New Jersey Democratic Party to run for governor in 1910. Once in office, his reputation as a reformer made him a contender for the presidential nomination two years later. Prevailing at the convention against entrenched rivals, he entered the most hotly contested presidential race in history. Largely overshadowed by his opponents in the general campaign, President Taft and Ex-President Roosevelt, a divided Republican camp swung the election in Wilson's favor and he won the office despite receiving only 42% of the popular vote.
The classic Wilson campaign button from 1912!